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Boomers, Millennials, & Gen Z!: The Ethics of Marketing Across Generations
Original Program Date :
Length: 90
The oldest Millennials turned 40 last year and are the largest generation in the workforce. Now entering the workforce and making their own real financial decisions are the GenZ cohort. Being digital natives, these two groups have higher expectations of your delivery of services and your web presence. We will walk through the expectations of what has become the largest part of our population in the workforce and show you the tools and technologies you should be incorporating into your online presence to NOT repel these generations. Of course, with these new tools also come new ethical concerns regarding marketing.
Speaker Jamie Kohls, GNGF
Jamie Kohls, GNGF
Jamie Kohls applies her degrees in both Law and Marketing daily in her Marketing & Partnership Manager role with GNGF. Her dedication to education and the ethical practice of law make for the perfect blend of knowledge, teaching ability, and legal acumen. Her passion for education is constantly on display as a trainer with The Legal Marketing Academy by GNGF.
Jamie’s well rounded knowledge of the legal profession comes from her time working in the offices of law firms large and small. Now as a Marketing & Partnership Manager Jamie acts as an essential bridge between marketing and the law practices GNGF works with.
She is passionate about teaching law firm owners that it takes more than being a good attorney to run a successful firm. Jamie enjoys speaking with attorneys to help them to realize the potential of their firm’s customer base and revenue.
