Future-Proof Practice: Marketing and Technology Essentials for Legal Professionals Conference

Technology is evolving faster than the law — attorneys who hesitate to adapt risk falling behind. Without a strong personal brand, potential clients may overlook you. Without a thought leadership strategy, your expertise remains invisible. Without leveraging AI and productivity tools, inefficiencies can drain billable hours.

This conference equips you with essential marketing and technology strategies to enhance your reputation, attract clients, and streamline your practice. Stay ahead of the competition, safeguard your professional standing, and future-proof your career by embracing the technology and marketing strategies shaping the modern legal landscape.

Don’t get left behind—attend and stay ahead.
 

AGENDA

9:00 AM     How to Enhance, Advance and Protect Your Legal Reputation Throughout Your Career
Casey Boggs, ReputationUs

Building, enhancing, and protecting your legal reputation is crucial for the long-term success and credibility of any legal career. Your reputation is not only important for attracting clients and professional advancement opportunities, but also for gaining respect from your legal colleagues, judges, and influencers in the legal community.

10:00 AM     AI Literacies for Ethical and Effective Practice
Trey Conatser, PhD, Assistant Provost for Teaching & Learning and Director, Center for the Enhancement of Learning & Teaching (CELT), University of Kentucky

As the capabilities and features of generative AI tools continue to change rapidly, professionals seek strategic ways of implementing AI in their work while keeping pace with best practices for ethical and effective use. This session will explore authoritative frameworks for developing AI literacy and enraging issues of ethical practice, illustrated with demonstrations aligned to the legal professions. Participants will gain an understanding of the capabilities and risks of generative AI to inform their own and their organizations' plans for use. 
 

11:00 AM     Break + Complimentary Headshots by Mammoth Creative

11:15 AM      Understanding Personal Branding for Attorneys
Jason Heflin, CEO, CrowdSouth

In today’s digital world, personal branding is no longer optional—it’s essential. Personal branding is the strategic process of defining and promoting what sets you apart as an attorney. A strong personal brand builds trust, enhances credibility, and creates new opportunities for business development. This session will explore how attorneys can leverage social media to cultivate a compelling and authentic personal brand. Whether you’re a solo practitioner or part of a large firm, developing your personal brand can differentiate you in a competitive legal landscape.

12:15 PM     Lunch + Complimentary Headshots by Mammoth Creative

1:00 PM     Practical AI Skills for Productivity and Impact
Trey Conatser, PhD, Assistant Provost for Teaching & Learning and Director, Center for the Enhancement of Learning & Teaching (CELT), University of Kentucky

Ethan Mollick, one of the leading scholarly voices on generative AI, has insisted that when it comes to developing practical AI skills, "there is no instruction manual" and only with our practice will we discover the "jagged" edges of what AI is good and bad at doing in our areas of work and expertise. This session will cover practical skills for using generative AI in ways that enhance our productivity and professional impact while getting the most out of generative AI tools. Through demonstrations, participants will consider applications and practice opportunities in their work.

2:00 PM     Break + Complimentary Headshots by Mammoth Creative

2:15 PM     Marketing Your Thought Leadership
Jason Heflin, CEO, CrowdSouth

Establishing yourself as a thought leader isn’t just about sharing legal expertise—it’s about building trust, credibility, and influence. By consistently providing valuable insights through articles, speaking engagements, and digital content, attorneys can position themselves as go-to authorities in their field. Effective marketing of legal thought leadership not only attracts clients but also strengthens professional networks and enhances career opportunities in an increasingly competitive industry.

3:00 PM     The Hidden Cost of Inefficiency: How Attorneys Lose Time and Money
Samer Mousa, Director, Attorney’s Advocate

Every minute spent on administrative work is a minute not billed to clients. Inefficient workflows, manual tasks, and poor delegation can drain revenue and limit growth. This session breaks down how much billable time attorneys lose to non-legal work and explores how strategic task delegation and technology can reclaim lost hours. Learn how outsourcing call handling, automating document management, and streamlining billing can boost profitability and client satisfaction. Discover key tools—time tracking, AI-powered research, expense management, and intake services—that will help you work smarter, not harder. Stop losing money to inefficiency—start maximizing your time.

4:00 PM     Happy Hour Networking

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